Jetblue s Main Hub Is Based Out Of Forest Hills, New York

JetBlue Airways was incorporated in Delaware in August 1998 with its headquarters based out of Forest Hills, New York. JetBlue’s main hub is based out of JFK airport, in New York City. JetBlue is a low-cost domestic airline in the United States that has an interesting combination of implementing its differentiation and low-cost strategies. It grew to become the 11th largest player in the airline industry in a span of six years. The airline was founded by its current CEO, David Neeleman, in February of 1999 under the name of NewAir. JetBlue intended to offer low fare flights designed to increase demand. Despite its low fares, the company stood out from other airlines due to the unique products offered by it. The products that were offered were; new aircrafts, leather seats, reliable operating performance, 36 channels of Live TV and movie selections from Fox In-flight at every seat .JetBlue was launched with a huge amount of capital, expert personnel in key positions and brand new planes leading to rapid growth as its customers increased in a bid to escape steep fares and frequent delays experienced by major airlines. It took Neeleman thirty months of planning to get New Air in the skies. Talented executives were brought in from other airlines and some executives brought in from Southwest since The Company’s operation was similar to Southwest since they shared similar ideas and concepts. In July of 1999, NewAir changed its name to JetBlue Airways. By the following year, itShow MoreRelatedJetblue1912 Words   |  8 Pagesï » ¿ JetBlue Beginnings and Operational Methods Steve Brindza Ohio Dominican University JetBlue Beginnings and Operational Methods This section details the history of JetBlue, focusing on the activities of founder, David Neeleman. JetBlue Airways, based in Forest Hills, New York, was founded in February, 1999, by David Neeleman, the son of Mormon missionaries. He was born in Sao Paolo, Brazil, but raised in a tightly-knit Mormon family (Gajilan